Brand Brief: Squishies Minis is a new product of Squishies line up. Minis half the size of the original Squishies with a brand new line up of characters. Mix Make Surprise!
Design Brief: In this project I collaborated with multiple designers on the packaging of the new Squishies Minis. This project was also a semi-refresh to the brand, adding additional new slogan, QR code design, new graphics, and pushing more of a themed animal kit rather than a collectors box.
