Brand Story: Parker Jotter has a yearly series of iconic eras. This year was the 90s era based on iconic video game retro scene.
Design Brief: I played a pivotal role in the early development of the packaging display and key visual, ensuring the design embodied the electrifying energy of ‘90s gaming. These design elements carried over to the digital marketing.
I created the main tagline's graphic, that fully embody the nostalgic energy of ‘90s retro gaming. By refining an existing typeface, I elevated it with playful, era-specific styling, infusing it with a vibrant, pixel aesthetic. This logo was built to seamlessly accommodates multiple translations for international launch.
