Brand Story: Back in 2023, Sharpie introduced a new product called Creative Markers. Sharpie Creative Markers is water-based acrylic markers that don't bleed through paper. These markers have bold colors that pop on light and dark surfaces.
Design Brief: I was the designer for the visual guide, packaging, and digital campaign. I worked with multiple designers and cross functional teams to make sure this new product had a successful launch that year.
Core Sharpie Permanent Markers
Final Sharpie Creative Markers packaging
For the Creative Markers packaging we wanted to make sure that the consumer knows that this is a different product from the regular Sharpie permanent marker. How we did this was to create elevated illustrations, claims and flood the background color red. Even though we wanted to separate the two products we still brought homage to the Sharpie design. One of things we kept on both packaging designs was keeping the Sharpie red gradient and placement of the Sharpie tip callout.
Myself and a few designers on the team drew over 70 props for Sharpie Creative Marker campaign. We drew on multiple material surfaces including glass, paper, wood, metal, rock, and plastic.
Behind the scenes a two weeks before photo and video shoot. Items been drawn on and illustration planning on the cafe window.
Behind the scenes two days before photo and video shoot.
Final window drawings on The Hive Cafe.
Final PDP video
Photography of packaging and display in store. I created illustrations and brand guide used on this display.
Drew illustrations and created a visual guide for Sharpie Creative Marker brand that was used in future photoshoots and World is Your Canvas campaign.