Brand Story: Sharpie Creative Marker is water-based acrylic markers that don't bleed through paper. These markers have bold colors that pop on light and dark surfaces. The Earth Tones collection expands on the color range, introducing rich, earthy palette that fuel artistic nature side.
Design Brief: I was the lead designer for the packaging and digital campaign. I crafted a visually engaging narrative that seamlessly integrated the Earth Tones theme while maintaining Sharpie's established brand claims.
I led and collaborated with the studio team in photoshoots and video production to bring the Sharpie Creative Marker story to life. Once finalized, I translated these assets into social carousels, an updated Creative Marker landing page, banners, and retail store visuals.
Sharpie Creative Marker Earth Tones final packaging for North America and LATAM region.
Myself and a few designers on the team drew over 50 props for Earth Tones photoshoot and video.
Behind the scenes of the photoshoot and video. A social real video of creating the fence backdrop in final video.
Final PDP video
